My current side project is branding for a artisan restaurant, The Hidden Kitchen. I've started with the main logo, then progressing into the full brand, to include, business stationery, menus and website.
The key theme to the branding is going to play off the word "Hidden". In the logo I've used a leaf pattern to obscure a portion of the lettering, this pattern will be used throughout the branding to create the feeling of seclusion and secrecy.